The Redish article lays out a lot of strategies for setting up a website. The article describes the importance of audience. The most important aspect of any website is traffic. Without traffic, there is no website. Therefore, the most important aspect to a website is spreading the word and getting hits. In order to do so, you must understand your audience. The following are the seven steps that Redish lays out.
I based my video off of interviews that I had with Jason Fletcher of High Street Hospitality and members of the Table 301 team. I discussed different aspects of the Greenville culinary scene centered around the idea of Greenville possibly being a rising culinary hub in the U.S.
The reading discusses the differences between web publishing
and traditional print editing. It also discusses why editing web pages are far
more complex, and the steps that online editors must take. According to the
article, this component of media has changed the structure of traditional media
outlets as well.
Traditionally, newspapers have not needed massive staffs to
be successful. Certainly there are exceptions to the rule, but a traditional
editor only must scan through each article and look for, as the article
describes, “the ten steps of perfect proofing.” With media turning to the web,
this has completely changed. And it is not just media either. All companies
that post essays, articles, links to other sites etc. must check every aspect
of their web page to make sure it all comes together nicely, as well as check
the traditional aspects of copy editing.
The reading references the changes made at the Washington
Post as they moved more content online. They hired more staffers to go through
and check links, testing usability and overall making the articles more online
friendly. The move to online does not always create more work, however. Online
articles have the freedom to be longer, as readers are generally searching for
what they want to read and not so much simply coming across it in a newspaper.
While the style of writing must remain the same, the piece does not have to go
through as many editors to get it down to a reasonable length. With the Internet,
it is about time. Stories need to be far more punctual than in print because
every outlet wants to be the first to post, and has the opportunity to be.
What do you think the major differences between print
editing and online editing are?
As Douglas and Harnden write about in their piece, point of
view is a critical aspect of filming today. Point of view often takes a weird,
confusing piece and turns it into a piece that is smart and savvy. There are
many different ways of doing this, however.
The most common viewpoint is that of the audience “looking
in” on an ongoing story. It is not eye catching or glamorous, but it gets the
job done. And for a lot of shows, it is the best way to capture the vibe that
the director is going for.
Another point of view is first person, or the point of view
of the main character. This allows the viewer to see the action in the same way
that the character does. In turn, the viewer often has more sympathy and
connection to the main character, even if they are a little more ragged, rough,
or tough on luck.
Some shows mix points of view. The Office for example is an interesting case study. Although the
show is shot in third person, the presence of the camera is well known to the
characters. Characters often make gestures towards the camera and have funny
side interviews about the actions of other characters.
Another show that uses different points of view
strategically is the Netflix series House
of Cards. Although the series is shot in third person, the main character,
Frank Underwood, often turns to the camera and starts talking to it out of the
blue. Often times this marks a turning point in the episode as well. Either
way, it is extremely engaging.
Finally some shows leave you guessing what point of view is
being shot completely. In Family Guy
the viewer is often left wondering just that when they see interaction between
baby Stewie and his mother Lois. Stewie often talks about killing Lois, yet the
viewer can never tell if Lois can hear what Stewie is saying. Sometimes it
seems that she can yet other times the viewer feels like she cannot. It
certainly adds a level of intrigue.
Which point of view
strategy intrigues you the most?
Editing is one of the key parts of any production. Whether
its sound editing or film editing, doing the job professionally can make or
break the production.
As the reading discusses, there are many different ways to
make transitions smooth and aesthetically pleasing. One is the order of the
shots. If a transition is choppy, aimless and hard to process, the viewer will
get frustrated. On the other hand, if the transitions are smooth, logical and
build off each other, they can please the viewer’s perspective of even the
worst of movies.
Likewise, sound editing is equally as important. Providing
film with an applicable sound track can provide a lot to the pleasure of the
viewer. Additionally, making sure all of the actors voices are at the same
volume (if that’s what the scene calls for) and are not overpowered by
background noise is some of the most important editing there is.
Finally filters can be applied to change the aspect of the
scene to the viewer. This could also include technology such as green screen
that completely alters the way we view what is going on.
Advancement of modern technology has allowed editing to
grow, and has also allowed editors to be more ambitious and try their hand at extravagant
projects. Movies such as Avatar would not have been possible even ten years
ago, but have since pushed the boundary of our belief.
