Blogging BBQ

Branding is a pivotal aspect of any business. As the article tells us, blogging has revolutionized the way that people view businesses. Blogging is now a powerful marketing tool.

This summer, I helped the BBQ company that I worked for investigate ways to better their blog presence. Although they had previously used a blog for marketing purposes, their blog presence could be a lot stronger. The company has thrived off of being a family business, and of course for also having the best BBQ in Boston. In 2012, they decided to jump into the food truck game as well.

As we worked on a plan it was clear that a blog would be a great outlet to further promote the idea that the company is still a family owned business with family values. Because food trucks are also so hot right now, we decided that it would be interesting to tell the stories of the guys that work on our food truck. Each of us (yes, including me) had our own interesting BBQ background that would make for a riveting series. In addition we could add pictures of the food, video of the preparation and other multimedia aspects that would really make the blog pop.

Though I have left for the summer, the company is still working on their blog development. Like the article said, however, we all felt that the blog could really help further our brand as a company that welcomes its customers as members of the family. For blue-collar companies, blogging can be a trendy way to show that, behind the scenes, some things never change.

How important are blogs in establishing a “buddy-buddy” relationship with your customer base as a company?