Wednesday, September 4, 2013

The Digital Food Chain


In the discussion of digital versus analog media, I believe that there are large differences.

Digital media is centered on ease and aesthetics. Accessing it is as simple as opening a computer. But moving on is also as easy as clicking the mouse, so digital media, and particularly websites, rely on catching the eye of the viewer. I definitely agree with the “3 second rule.” Viewers have become so accustomed to scanning through the internet that they do not give the sites much of a chance to fully grasp their attention. The best sites have some appealing quality. Whether its certain color schemes that catch our eye, or clean simplicity that makes navigation easy and fun, the most viewed sites have to do something correctly with their design.

Another big difference is in the access to information. Digital media allows information to be released immediately, regardless of accuracy. With analog media, information is released on a schedule. I think that the access to information that digital media provides is a double-edged sword. While I love being able to access information quickly, sometimes before the media, I hate that the information that is accessible is also often wrong. Digital media is constantly being updated.

Analog media relies on the concept of structured stories that people seek to read. Fans of analog media are generally purists. They have built up a love for receiving their media on a scheduled basis and are not looking for something that will catch their eye. Strong word choice-not font-is what catches the eye of the reader.

DQ: Can analog and digital media coincide?
How can digital media further advance?

No comments:

Post a Comment